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    POST - RELEASE

    2 February 2018, Dushanbe,
     European Bank for Reconstruction and Development (EBRD)
    Eastern Alliance for Safe and Sustainable Transport (EASST)
    National Youth-Led NGO “Young Generation of Tajikistan” (YGT
    )

     

    Information on the use of the seat belt is increasing.

     The survey was carried out by the PO "YGT" within the framework of the «Dushanbe Seat Belt and Eco-Driving Awareness Campaign.The survey started from December 2017 to January 2018.

    The purpose of the survey is to reveal the level of public awareness about printed messages, posters and billboards, radio-audio messages, on television and social networks.

    In accordance with the goal in the study the following main tasks were solved:

    1) to study the respondents;

    2) assess the level of awareness;

    Around 400 people in 4 Districts of Dushanbe (Sino, Firdavsi, Ismoili Somoni and Shohmansur) were interviewed.

     

    Following the results of the survey:

    1) The most "informed" area about our media Campaign is Rudaki street of Ismoili Somoni district that is 80%, Sino district is 72%, Ayni street of Shohmansur District is 62% and Nemat Qaraboev Street of Firdavsi is 66% aware of our Compaign.Overall about 77% of awareness in Dushanbe city.

    2) The most "uninformed" area is Sino district.

    3) Outdoor advertising is the most common among the population, in second place is TV on the third radio.

    4) The age category is also an important factor. According to our survey, the main part of the respondents are young people aged 16 to 25 years.  And this is not a news since more than 65% of the settlement of Tajikistan is youth.

    The Survey have also been done by the Advertising company that have been broadcasting the video and audio messages on radio and TV.

    Coverage on Radio is 98% It is about two million listeners through the country and coverage on TV is 98,7% around Tajikistan.

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